OPPORTUNITY

Deliver a new retail environment for an established brand that resonates with the consumer and strengthens their emotional connection.

SOLUTION

Leveraging Everlast’s rich heritage and making the most of its new corporate rebranding assets, we created, produced, and delivered a revitalized in-store experience, influencing an emotional bond with consumers. By re-aligning its retail space, we contributed to the product layout, establishing a more cohesive shopping environment and strengthening merchandise presence for the premier global athletic brand.

BUSINESS BENEFITS (ROI)

• Expanded brand presence in new retail markets
• Sustainable positioning across all retail formats
• Premier athletic brand awareness