OPPORTUNITY

Maximize brand recognition, while optimizing consumer visibility in cosmetic departments of top–tier retailers.

SOLUTION

With the Clarins’ corporate "eyebrow" logo as inspiration–and drawing on key elements of core brand attributes–we created brand-centric fixtures, defining the brand’s position and optimizing its visibility. With a focus on the customer experience, the new merchandise displays possess a refreshed, sophisticated appeal with attention to the brand’s traits and values, awakening its personality.

BUSINESS BENEFITS (ROI)

• Brand distinction in saturated marketplace
• Competitive advantage for mind and market share
• Browsers into buyers, first impression through purchase