OPPORTUNITY

Evolve the Burton brand and broaden consumer awareness through new and existing retail avenues across five continents. Create a retail presence for the core brand, as well as partner brands residing under the Burton umbrella.

SOLUTION

Medallion Retail developed Burton’s first Retail POS program, evolving the men’s active lifestyle brand, while also introducing the women’s sports lifestyle brand into retail. Based on characteristics inherent in the brand platform, we created a retail identity program and design strategy that conveys a compelling message emphasizing Burton’s market position as the premier snowboard brand. Our point-of-sale campaign was adapted across multiple retail channels globally, communicating the brand’s essence effectively to various cultures. We fulfilled customized shipments from inventory, provided centralized distribution, and delivered their POS collateral to more than 4,000 stores worldwide.

BUSINESS BENEFITS (ROI)

• Brand introduction and established presence at retail
• Cost-efficient shipping/receiving processes
• Increased brand awareness, global exposure