OPPORTUNITY

Strengthen the in–store, out–of–store, and online campus bookstore experience for college bookstores nationwide. Secure an emotional connection with this target consumer.

SOLUTION

We established a consistent brand platform and continue to evolve their vision with carefully chosen language that speaks specifically to the gen–y shoppers, and build it out to include a visual and experiential presence. A strategic, customized, integrated marketing campaign is developed to best target college bookstore customers at key selling periods throughout the year. In–store promotions, online messaging, unconventional out–of–store marketing vehicles, and custom fixtures are developed to engage the consumer, create excitement, drive traffic, and stimulate sales. In addition, training tools and monthly guidelines are created to ensure efficient operations. Our integrated services include expert customer service and customized distribution.

BUSINESS BENEFITS (ROI)

• Bookstore brand recognition at over 600 campuses nationwide
• Increased traffic directly impacting sales
• Online presence captures greater market share
• Seamless implementation at the store level