Medallion Retail was invited to share a fresh perspective on Millennials at Retail with RaceTrac, which operates over 525 retail gasoline convenience stores in the Southeast. Our original research revealed practical insights into motivating, engaging, and communicating with Millennials more effectively and more appropriately in retail environments.

Medallion Retail’s session Rethinking Millennials at Retail was rated #1—the highest of all 24 educational sessions presented at this year’s 2010 GlobalShop Conference in Las Vegas—scoring an overall seminar evaluation of 4.7 out of 5.

As global mobile service Truphone prepared for brand expansion into the U.S. market, they needed to learn more about this customer base. Medallion Retail conducted focus groups—concentrating on lifestyle, demographics, behaviors, and more—to gain insights on how to best engage this audience and determine the media they prefer to be reached.

Press Release: Rethinking Millennials at Retail: Fresh Insights from Proprietary Research
Millennials are all the buzz in the retail marketing world, and the topic didn’t go untouched at GlobalShop 2010, held March 10-12 in Las Vegas. During the GlobalShop conference, John Krubski, director of strategic planning at Medallion Retail and J.P. Terlizzi, executive creative director also at Medallion, presented a new twist on this much sought-after demographic. READ MORE, DDI MAGAZINE | READ MORE, RETAIL SYSTEMS RESEARCH

Medallion Retail presents “Rethinking Millennial at Retail” at the 2010 GlobalShop International Conference, acquainting industry professionals with our groundbreaking research into how Millennials make decisions in the retail environment. Our retail strategy experts shared unconventional, in-depth insights into what really matters most to these influential young shoppers and how they go about evaluating brands, use technology and social networking at the point of sale.

The leader in series romance novels, Harlequin Enterprises Limited partnered with Medallion Retail to redefine the in-store romance category within a specialty bookseller chain. A strategic merchandising plan was developed and a visually appealing “Romance Boutique” was created to drive traffic and gain competitive edge as the most desired destination for romance customers.

Medallion Retail is invited to share proprietary research specifically aimed at identifying and quantifying the way customers engage with retailers and brands providing insights into their values, behaviors, preferences, and decision-making at the point of retail.

Medallion Retail implements, produces, and supports a cohesive integrated communications program for the event and retail launch of Barnes & Noble nook, "The world’s most advanced e-Book reader". We established a consistent brand platform for over 700 retail locations nationwide, consisting of in-store signage, customized displays, and advertising messaging to generate excitement, engage the consumer, drive traffic, and stimulate sales to support the nook brand.

Medallion Retail launches its first issue of Insights: Retail Perspectives. A free online newsletter published eight times a year—focusing on relevant content on high–level retail topics that include original articles, links to features and excerpts, and research-based strategies that are of interest to today’s marketers. SIGNUP

Medallion Retail creates a new and unique in–store Toy Shop to introduce the debut arrival of toys being sold at select Sears’ stores in retail malls nationwide. The Toy Shop is geared towards offering a unique, positive experience for families, where parents and children can try out new toys together, play, and enjoy their shopping excursion. Customers can also experience the Toy Shop online or on Twitter. SEE SHOWCASE

European leader in revolutionary gift experiences, partners with Medallion Retail to aid in global expansion and in–store presence throughout the United States. SEE SHOWCASE

Medallion Retail partners with innovative technology company, tapping millennial market through an interactive marketing campaign for Starbucks that captures customer responses from various traditional marketing materials and media channels.

Medallion Retail presents "The Consumer at Retail: How to Keep Your Customer from Cheating on Your Brand" at GlobalShop International Conference, March 23, 2009. The presentation draws on original proprietary research and insights conducted by Medallion Retail, encompassed from over 20,000 respondents, and has never been shared with the public.

Medallion Retail’s strategic platform focuses on consumer–centric thinking with a new website launch geared at helping brands and retailers capture market share and unlock their fullest potential with their customers.

Medallion Retail is invited to share proprietary research, perspectives, and innovative, original data on the customer brand connection at retail with Finish Line.

Medallion Retail and the world’s largest bookseller, Barnes & Noble, partner to create, produce, and distribute more than 700 Holiday Book Drive displays to stores nationwide. 1.2 million books were collected–during the Nov.’08 – Jan.’09 holiday selling season–and donated to needy children in communities across the country, with the help of social services and nonprofit organizations, schools, libraries, and literacy partners for the Holiday Book Drive Promotion, breaking previous year’s records.

Medallion Retail partners with Columbia University to create unique, strategically focused communications collateral for the Program on Forced Migration and Health at an overseas conference in Sweden, targeting health professional graduates studying at Columbia University.

Foot Locker, Inc. has a long history of assisting the local communities providing funds, products, and/or supplies to enhance the lives of those in need. The Company supports well–established non–profit organizations, schools, and youth centers, sponsoring unique educational and athletic programs that are designed to encourage young adults to work hard to reach their full potential. On Tuesday, October 21, 2008, the Foot Locker Foundation, Inc. hosted the eighth annual "On Our Feet" fundraising gala in New York City’s renowned Rainbow Room. Medallion Retail serves as the design agency of choice, for the eighth consecutive year, for the creation, development, and production of all visual event content and communications, which included collateral materials, invitations, and event and wayfinding signage.

Medallion Retail creates a new retail identity and event space at the Barnes & Noble Store at Lincoln Center in Manhattan called "Live at Lincoln." This high–traffic event space serves as a community center geared for musicians, Broadway performers, publishers, and their admired fans/customers. Medallion Retail develops 100 plus ads monthly that appear in major publications nationwide for promoting in–store events, book signings, CD releases, and store grand openings.

Medallion Retail is invited to present innovative consumer research on "What Matters Most to the Home Depot Customer." Referencing our proprietary methodologies from The Customer Experience Management System and utilizing strategic market intelligence on Consumer Behaviorology, we help the Home Depot brand transform and strengthen the customer experience at retail.

Medallion Retail redefines 25,000 sq. ft shopping experience for big box retailer Bob Stores, creating a sustainable solution to repurpose existing store fixtures, increasing capacity for the footwear presentation on the sales floor by 55%. The solution allows for the flexibility to expand and condense merchandise sell–through.

Medallion Retail partners with Barnes & Noble College to present an integrated marketing plan and a newly created athletic initiative program at The 2008 Annual Store Managers Conference in Florida.

Medallion Retail is awarded the redesign for a unified packaging communication for exclusive NASCAR licensing merchandise from tabletop and giftware giant, Godinger Silver.

Medallion Retail presents original consumer insights "The State of Retail" at Retail Marketing Conference, December 7, 2007. The presentation offers an in–depth view to the way the customer engages with retail brands and retailers, and provides insight into their changing nature.

Barnes & Noble launches their newest Manhattan bookstore in Tribeca, on November 28, 2007. Medallion Retail serves as the strategic retail partner to create, produce and distribute all in–store, navigational signage for 200,000 book, music, DVD, and magazine titles, special event promotional vehicles, and print media advertising including the Customer Preview Night Event and store grand openings, and will continue to do so, on a monthly basis.

Medallion Retail launches nation and storewide gift card displays, in under 72 hours, for pet care giant, PetSmart, promoting gift cards during the holiday selling season.

Medallion Retail creates and produces a new retail environment and develops a first–ever Retail POS program to maximize consumer brand recognition for the launch of the rebranding efforts of Everlast Worldwide. See showcase

Medallion Retail creates, produces, and distributes window and in–store promotions for 700 plus stores nationwide to promote Barnes & Noble, first time ever release of Lenny Lipton and Peter Yarrow’s classic song and children’s picture book with CD, Puff, the Magic Dragon. Medallion Retail continues to create all advertising promotions for Peter Yarrows’ Author Appearance Events scheduled in New York City, Washington D.C., Bethesda, MD, Fairless Hills, PA and Skokie, IL.

Medallion Retail transforms the Barnes & Noble retail environment in Union Square, NYC, creating a magical and mystical book release event space, and hosting release party for Harry Potter fans. Harry Potter and the Deathly Hallows have scored breaking record sales for Barnes & Noble within the first 48 hours of its release.

Medallion Retail creates and develops a new portable event zone fixture that allows for spontaneous pop–up retail presence, bringing the college bookstore selling experience directly to students, alumni, faculty, and athletic fans–generating increased revenues for out–of–store events.

Medallion Retail expands brand recognition and awareness for the Burton Men’s snowboard brand globally, with the creation and production for a sustainable Retail POS program that was seamlessly delivered to retail markets worldwide. See showcase

Medallion Retail creates a globally strategic retail visual brand program for the debut–launch of a trendsetting women’s luxury brand, B. by Burton, in retailers worldwide.

Medallion Retail strengthens consumer brand recognition for the converse brand, adapting corporate brand assets from the U.S. to create a cohesive global retail program, appealing to an international customer. SEE SHOWCASE.

Medallion Retail reinforces brand value for Timberland Outdoor by creating a sustainable window display and in–store components to promote the brand’s community and environmental responsibility.