INSIGHTS

We share our perspectives on relevant
retail issues and their implications for business.

Eight Primal Shopping Typologies

Your shopper is not a statistic; she’s an emotional being with her own way of interacting with a brand. Be ready when she brings her point of view to your point of purchase.
Seven Reasons Innovation Fails at Retail

Have you involved your shopper in the creation of her retail experience? Build your brand – and your sales – by understanding real innovation at retail.
Six Generations at Retail

For the first time ever, six generations are shopping at retail. Who are these customers? What are they looking for? And how can you connect with them?
Top Ten Millennial Marketing Myths

Everybody’s talking about Millennials, but what are the facts? Get real – and get the real story – about this influential generation.
Pop-Up Retailing Makes the Grade

What happens when “back-to-school” meets the pop-up shop? Parents give it a gold star – and your sales and brand equity head to the front of the class.
The Future of Pop-Up Retailing 1.0

It’s “flash” to cash with pop-up retailing. Discover how to expand your retail opportunities in unexpected ways and unexpected places.
Reclaiming Brand Value in Post Recession Retailing Part 1

The post-recession shopper has redefined value. If you want to engage with this savvy – and demanding – consumer, you’ll have to crack the code. Part 1
Reclaiming Brand Value in Post Recession Retailing Part 2

The post-recession shopper has redefined value. If you want to engage with this savvy – and demanding – consumer, you’ll have to crack the code. Part 2
A Better Choosing Experience

Decisions, decisions. Options are good, but too many choices can paralyze a shopper. Make it easy for customers to choose – you.
What "Value" Means to Today’s Consumer

Tough times mean tougher decisions for shoppers. Define “value” properly, and customers will buy in – again and again.
Seven Ways to Successfully Launch a Pop-up Shop

Build your brand, your sales and consumer delight with retailing that really pops. How to harness the hottest retail trend and connect with your shopper.
Identify New Consumer Norms

Tough economic times have changed the way consumers consider and make purchases. What is most meaningful for shoppers right now?
Illuminate Your Brand

Mom was right: It’s not just what you say; it’s how you say it. Discover some bright ideas to make your brand consistent and connective.
Spreading the Word – Social Shopping

Your shopper’s friends could be your greatest salespersons. How smart social media equals brand building and sales.
Sensory Shopping

The eyes – and nose and mouth! – have it. Why sensory shopping makes good sense for retailers.
Why Millennial Moms are Supplanting College Students

Meet Millennial Mom and learn how to make meaningful connections with this wise and wired decision-maker.
Brand Relevancy in the Age of Frugality

Shoppers’ ideas of value are evolving and “more for the money” has new meaning. How can your brand make the cut among the new “proudly frugals?”
Intuitive Retail

Get inside the head – and heart – of today’s complicated consumer by understanding the value of the emotional experience.